Profile Overview

Over 8 years of work experience, possessing 5+ years in business marketing and communication, my focus lies in website management and graphic design to accomplish communication campaigns in a fast-paced environment with keen attention to detail. Outside the nine to five, I run an online Etsy store and volunteer my web and graphics expertise to start-up clients, jump-starting their initial presence in their industry.

Professional Experience

Web Project Coordinator

York Region Transit (Nov 2016 – Present)

• Manage front-end/back-end development and functionalities for the yrt.ca website, ensuring information displays and posts accurately on web and mobile while optimizing a user-friendly and accessible experience for customers
• Manage/design large-scale communications campaigns, including the creation of webpages, print/web collaterals, interior bus cards, print/digital newsletters, posters, public notices, and multimedia content
• Create/design print and web materials to support program initiative and mass distribution, often managing print production with outside vendors for final project delivery
• Perform quality control testings on various mobile apps,
  often provide recommendations and design mockups on app improvements to ensure an optimal usability for customers
• Create/manage video and animation projects from start to finish, including concept creation, storyboarding, graphic design, video editing, composition, and media export

Consultant, Digital Media & Visual Design

Uncork Group (Dec 2017 – Present)

• Digital and print design consulting services to business clients with a focus on strategic document creation, design, storyboarding, and publication
• Business support via RFP reviews, corporate brand management, and website maintenance

Health Practice Marketing Coordinator

CannonDesign (Jun 2013 – Nov 2016)

• Lead/coordinate multi-million dollar proposal pursuits managing teams to produce content in a fast-paced environment for a timely and accurate submission
• Contribute to proposal development and win over $500 million in project value, often strategizing storytelling and graphic components for an engaging submission
• Create and implement graphics in accordance to the firm’s graphic standards for a consistent brand message on print and online content

Co-Founder, Marketing Manager

Pointshogger (Oct 2013 – Jan 2017)

• Co-founded a points/travel blog targeting Canadian readers to educate on collecting/redeeming points for travel and everyday spend
• Create the blog’s brand identity, including developing print/online materials for marketing purposes
• Quality check, update, and manage website content on the WordPress platform, formatting posts with HTML + CSS styles coding before publishing
• Generate written/visual content on social media which includes travel via reward miles to share the perks of points redemption, increasing traffic to the website of 1000+ daily views, with 400+ Facebook followers and 500+ Twitter followers

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Volunteer Experience

Marketing Associate

Canadian Points University Conference YYZ

• Assist in upcoming Canadian Points University Toronto conference in various marketing roll-out activities, social media campaign, and event planning #PointsUYYZ
• Maintain and upload content to the WordPress site and formatting posts with HTML + CSS before publishing
• Strategize marketing efforts to increase exposure of the event and entice ticket sales

Volunteer Band Instructor

Royal Canadian Air Cadets

• Volunteer band officer in charge of a 25 member marching band, teaching youth age 12-18 musical skills, leadership, and teamwork to be a proficient marching band for their local squadron and community
• Manage and arrange numerous annual community events including Remembrance Day Parades, Santa Claus Parades, and the annual Lower Mainland Band Competition
• Administrative work including summer camp applications for band cadets and annual budgets for the band program

Education

Simon Fraser University

Bachelor of Business Administration in Marketing, joint major with School of Interactive Arts and Technology in Design

Media Coverage

Bplans | How to Find a Business Partner

www.articles.bplans.com/how-to-find-a-business-partner/

A Whistle and a Light | Should You Have Gone To Points University YVR?

www.awhistleandalight.com/blog/points-university-yvr

PointsNerd | PointsU Wrap Up

www.pointsnerd.ca/pointsu-wrap-up/

Pointimize | Pointimize x Pointshogger: Best Award Search Tool for Aeroplan

www.pointimize.com/blog/hi-canadians-we-are-coming

Photo Credit

Huffington Post Canada | Digital Detoxes In Canada: Best Resorts, Spas And Restaurants To Unplug

www.huffingtonpost.ca/2013/10/07/digital-detoxes-in-canada_n_4054951.html

Business Insider | 19 tricks stores use to make you spend more money

www.businessinsider.com/tricks-stores-use-to-make-you-spend-more-money-2015-10/#-1

WestJet Magazine | Three Waterfront Retreats

www.archive.westjetmagazine.com/story/article/three-waterfront-retreats

cdn1.westjetmagazine.com/westjet-magazine-digital-issues/nov2015/index.html

Room5 by Trivago | Cross The Border To Canada For Shopping Getaways

www.room5.trivago.com/cross-the-border-to-canada-for-shopping-getaways/

Concordia University | A Concordia student’s guide to Montreal neighbourhoods

www.concordia.ca/cunews/main/stories/2017/06/16/a-student-guide-to-montreals-neighbourhoods.html

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